***Please be advised that Thursday, April 6th and Tuesday, April 11th are non-teaching days at our institute. Our next session will therefore take place on Thursday, April 13th. The photocopier is now back online, so you will not need to bring an electronic device to access materials in future sessions.***
For homework, please:
- bring in a piece of successful print advertisement to present to your neighbor (make sure you can at least describe the ad if you can't find it on the Web)
- do some "normstorming" for your first Teilleistung. This involves identifying the sector the application or product(s) you are proposing and doing some research concerning the "norms" of that sector. (The "industry groups" file might help you in identifying the sector of your application/product/service/business.) Norms include how, when, and where products and serves are offered, what advertising looks like in this sector, who the target audience of its products and serves tend to be, and the list goes on. The benefits of normstorming involve identifying specific ways to make your product or service stand out and set it apart from the competition.
- complete all of the exercises included in the "CSR vocabulary exercises with answer key" file and self-check your work using the key on the last page
- either listen to this long read or read the text version of the article (the link is featured directly below the media player) and identify where you agree with the author's thesis (i.e. main message) and where you don't: Why progressive gestures from big business aren’t just useless, they’re dangerous – podcast | Environment | The Guardian
Links of interest:
Behind Costco's Treasure-Hunt Shopping Strategy | The Economics Of | WSJ - YouTube (concerning store layout and customer behavior)
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