Kulturraumbezogene Wirtschaftsthemen, Homework for April 12th

  For homework, please: 

- don't forget to submit your Teilleistung consent form, if you haven't already.

- continue working (with your partner) on your first Teilleistung (due on April 22nd).

- in the "Brands and branding" folder on Ilias, you'll find three articles (one on Tony's Chocolonely, one on Rizla rolling papers, and one on Playstation 5 vs. Xbox Series X). Select one of those articles and take notes concerning what makes these companies and their products worth looking at from a branding perspective. Additionally, highlight five business words/expressions from the article that you would like to incorporate into your active vocabulary. 

- complete the remaining exercises featured in the "Brands and branding" folder on Ilias. 

- on YouTube, do a search for CNBC (a US television channel that has business reporting as its focus) and the key words "why failed", "the rise and fall" or "the rise of" (unfortunately the CNBC channel does not sort their videos into playlists). These separate searches will give you a variety of videos on how companies built their brands (in various markets) and either succeeded or failed. Please watch two videos of your choice that appear as a result of these searches and take notes concerning the decisions the companies made with regards to branding. Where did they make smart decisions and where were the missteps? Bring these notes with you to our next session. 

- Optional: you might be interested in this profile of Ben and Jerry's, their concept of linked prosperity (which links back to CSR) and their decision to sell their company to Unilever: Ben & Jerry's Activism is Anything but Half Baked - YouTube

- Optional essay: the prompt is featured at the end of the Brand Activism activity on Ilias. If you choose to submit an essay in response to this prompt, make sure to keep it to 250-350 words and that it is sent to me as a .docx file to my email address by Friday, April 8th at 5 pm. Late submissions will not be read.