Tuesday, April 2, 2019

Wirtschaftskommunikation Vertiefung, Homework for April 9th

For homework, please:

- watch this video on "Trim It"https://www.youtube.com/watch?v=gUXMe55_zpg and answer the following questions: Is "Trim It" a business within the sharing economy? What are the opportunities and threats to the company?

- watch the Economist video "Why is chicken so cheap?" and answer the question posed in the title: https://www.youtube.com/watch?v=JiYVoHEV5hs

- read the article distributed in class on procrastination and pretend that you are directing a day-long workshop (approx. 6 hrs) for managers from various industries on procrastination in the workplace. What content and activities would you include in your workshop? 

- read the article from the Economist distributed in class (also available here: https://www.economist.com/finance-and-economics/2019/03/23/why-book-value-has-lost-its-meaning) and answer the following questions (you'll need to do some outside research): 
1. What is book value? What are net assets? 
2. What is the difference between price and value?
3. Give some examples of tangible assets and intangible assets. 
4. What is depreciation?
5. What is leeway? What are capital assets?

- complete the third exercise (brand stretching) on the backside of the vocab handout on branding



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